~6m20:42We Went To The Richest Town In America. It’s Not Where You Think.
Jul 17, 2026
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We Went To The Richest Town In America. It's Not Where You Think.
Inside the richest county in America, where billionaires blend in and workers commute hours to keep the town running. Why can't Jackson Hole house its own people?
Jackson Hole, Wyoming, is known as the "Last of the Old West." It is also the wealthiest county in the United States measured by per capita income, and one of the most unequal. Teton County's housing market has pushed many of its workers out of town. This article examines how the valley reached this position, the policies that shaped its housing supply, and the effects on the people who work there.
Income and Inequality
Per capita income in Teton County rose from slightly above the national average to the highest in the nation. It now exceeds that of Manhattan and Miami. The top 1% earn an average of $35 million, 221 times the average of the other 99%.
Wealth is not conspicuous. Many high-income residents live in ordinary dress, and local observers report that they are difficult to identify. Many wealthy owners also do not live in the county year-round. They buy homes, stay for part of the summer or winter, and use the tax benefits of their residency arrangements.
Historical Drivers
Ranching roots. Jackson Hole was predominantly a ranching community. In the mid-20th century, it had more than 80 ranches. Nikki Gill, a fifth-generation rancher, reports that her great-grandfather, Robert Bruce Porter, founded the Jackson Hole Hereford Ranch in 1928.
The Rockefeller influence. The Rockefeller family, which had built the most powerful monopoly in the United States and was regarded as the world's first billionaires, also held a reputation as ruthless robber barons. The family began acquiring land in and around the valley, and later donated more than 35,000 acres to the federal government. This donation led to the creation of Grand Teton National Park. The park preserved the landscape and made Jackson Hole a destination for high-net-worth residents.
Tourism and tax environment. By the late 1960s, Jackson had a world-class ski resort that attracted visitors ranging from ski enthusiasts to billionaires. During the 1980s and 1990s, incomes at the top of the U.S. distribution grew substantially. Wyoming has no state income tax and no wealth tax, which made the state attractive to wealthy residents. Local observers identify the early 2000s as the period of the largest change, marked by new hotels and an influx of wealthy residents.
Housing Market
Price growth. Jessica Chambers moved to Jackson in 2010, as property values began to rise. Her family bought a house for about 3 million.
Investor activity. As prices rose, investors bought rental properties, renovated them, and sold them to buyers with greater resources. Long-term tenants were often evicted in the process, including Diana and Fernando, who had lived in Jackson for years.
The 2020 shift. Local residents describe 2020 as an inflection point. Changes that might have taken 15 years occurred within two. Remote work and a desire to leave cities drew buyers who paid cash for homes.
Cost levels. Houses in the neighborhood of Jackson's most expensive areas are reported to cost between 20 million. One-bedroom units are cited at 5,000.
Local saying. Residents summarize the market as follows: either you own a few homes, or you work a few jobs.
Employee housing. Brandon, a local worker, lives in town by holding two jobs and by living in employee housing, which is rare in Jackson Hole. A nurse he knows reportedly holds three jobs. Diana describes the employee housing program, which is intended to provide affordable homes for workers, as very expensive.
Commuting and Workforce
- Almost half of the people who work in Jackson commute from outside Teton County.
- Workers commute from communities including Victor, Driggs, Tetonia, and Rigby, Idaho.
- An electrician based in Rigby reports a commute of about one hour and 45 minutes each way.
- The commute crosses a pass at 8,000 feet.
- The share of commuting workers has increased each year.
- A landslide destroyed a key state highway. Officials described the failure as catastrophic.
Brandon says the town's growth has reduced the local labor supply because workers have nowhere to live.
Land Constraints
Several factors limit the land available for housing:
| Category | Share of land |
|---|---|
| Public land (federal donation origin) | 97% |
| Conservation easements | About 1.5% |
| Available for development | Less than 1.5% |
Conservation easements restrict development on private land. Some owners of large lots have placed easements on land they could have developed, in exchange for tax deductions.
Zoning and Planning
The 1994 Comprehensive Plan. The county's comprehensive plan, adopted in 1994, guides development in the valley. Its first stated goal is to "preserve and protect the area's ecosystem." Luther Propst, a Teton County Commissioner, states that this goal is the reference point for most debates about growth.
Density change. Before 1994, open land in the county was zoned for one house per three acres. After 1994, the zoning changed to one house per 35 acres. Nikki Gill identifies this change as a major factor in the current supply shortage and high property values.
Community attitudes. Residents in planning workshops from the 1990s expressed concern that rapid growth would threaten "small town values" and "the loss of scenic beauty and wildlife." Local observers describe a long-standing resistance to new development. Some use the term NIMBYism to describe this opposition. Brandon notes that in Jackson, the backyard in question is the Grand Teton range.
Northern South Park
Proposal. In 2020, Nikki Gill's family introduced Northern South Park. The plan would convert more than 200 acres of ranch land into a mix of market-rate homes and dense, affordable housing. If completed as planned, it would be the largest housing project in Teton County's history. Seventy percent of the homes would be deed-restricted for local workers.
Status. Six years after the proposal, the project has not produced housing. Market-rate housing has begun on one portion of the site. The denser portion, which would hold affordable units, remains undeveloped.
Approval process. Greg Epstein, a former Teton County Commissioner, states that the process slowed repeatedly. Local opposition has also delayed development. Over 50 years, the community has considered and rejected housing proposals at the site.
Opposition. Luther Propst opposes the project. He states that the county cannot build its way out of the housing crisis and that the county should accept limits to growth.
Financing. The project would require two local nonprofit housing providers to raise between 400 million. Propst states that he will believe it when he sees it.
Nonprofit Sector
Jackson Hole has more than 200 nonprofit organizations. Funding is concentrated. Roughly four organizations receive most of the funding. Donations for conservation and the arts are plentiful. Jessica Chambers describes the sector as a map dominated by a few large organizations, including the Land Trust, a wildlife museum, and the Center for the Arts, with one health and human services organization and many smaller groups.
Sarah Cavallero runs Teton Youth and Family Services. She reports more than 70 homeless families in the county. Recent state funding cuts have reduced resources her organization can draw on, and philanthropy has not fully replaced them.
Wealthy donors have funded some housing. One donor contributed about $20 million to lower housing costs in a downtown project. Local observers state that this funding has not reached a scale that addresses the need. Chambers states that the pool of donors who give to housing is small.
Access to Information
The reporting team sought interviews with wealthy residents and did not find any who agreed to speak. Luther Propst notes that the reluctance is consistent with the community's general pattern.
Perspectives From Residents
- Nikki Gill asks why the county takes more than six years to approve a development in which 70% of homes are reserved for local workers during a housing crisis.
- Brandon states that the situation offers no visible resolution.
- Diana states that the owners of homes they rented have forced them out. She wants wealthy residents to fund more affordable housing.
- Jessica Chambers states that the policy framework favors a particular type of resident and that changing it requires public pressure.
Policy Choices
The housing situation in Jackson Hole results from policy decisions. These decisions cover land allocation, the volume of housing constructed, and the parties responsible for paying for affordable units. The valley's constraints reflect deliberate choices on conservation, zoning, and development approvals rather than a fixed physical limit.
Introduction: The Richest County in America
Introduces Jackson Hole as the richest county per capita in America and also the most unequal, with a severe housing crisis affecting ordinary residents.
- Jackson Hole, Wyoming is called the "Last of the Old West" and is the wealthiest county per capita in America.
- Teton County is described as now being just for rich people, with one of the worst housing crises in the country.
- The narrator spent a week in Jackson looking for billionaires while trying to blend in.
- Brandon Hernandez says the views of the Tetons are open to the highest bidder.
Workers Priced Out of Jackson
Follows Diana and Fernando, who moved from Mexico to Jackson Hole in 2002, and their son Brandon, who were gradually priced out to Victor, Driggs and then Tetonia.
- Diana and Fernando moved from Mexico to Jackson Hole in 2002 and raised their son Brandon there for 14 years.
- Fernando worked in construction building mansions; Diana worked as a housekeeper and nanny.
- The family was priced out first to Victor, Idaho, then to Driggs, and planned to move to Tetonia next.
- Almost half of the people who work in Jackson commute from outside Teton County.
The Brutal Commute
Shows the daily commute workers endure over an 8,000-foot mountain pass, with the film crew itself staying in Victor to avoid high prices.
- An electrician based in Rigby, Idaho drives about an hour and 45 minutes each way to work in Jackson.
- The film crew stayed in a log cabin in Victor and took the daily commute over an 8,000-foot mountain pass.
- A landslide wiped out a crucial state highway, which officials called a catastrophic failure.
- Diana recalls a terrible snowstorm on her first drive to Jackson, when she could see nothing and was very scared.
How the Rockefellers and Wealth Transformed the Valley
Traces Jackson Hole's transformation from a ranching community to a playground for the super rich, driven by Rockefeller land purchases and the creation of Grand Teton National Park.
- Nikki Gill is a fifth-generation rancher; her great-grandfather Robert Bruce Porter started the Jackson Hole Hereford Ranch in 1928.
- Jackson was once a ranching community with 80-something ranches.
- The top 1% in Jackson Hole make an average of $35 million, 221 times more than the 99%.
- The Rockefellers bought land and donated more than 35,000 acres to the federal government, leading to the creation of Grand Teton National Park.
- By the late '60s, Jackson had a world-class ski resort attracting ski bums to billionaires.
- Wyoming offers no income tax and no wealth tax.
- Per capita income in Teton County rose from slightly above average to the highest in the nation, higher than Manhattan or Miami.
Speculation, Evictions and Pandemic Cash Buyers
Explains how rising property values, investor buying and pandemic-era cash purchases pushed out long-time tenants and accelerated the housing crisis, with many wealthy owners using homes only seasonally.
- Jessica Chambers moved to Jackson in 2010; her house was bought for about 3 million.
- Investors bought rental properties, remodeled them, and sold them to wealthier buyers, evicting long-time tenants like Diana and Fernando.
- By 2020, the housing crisis hit an inflection point; what might have taken 15 years happened in two.
- Many wealthy owners buy homes and stay only for winter or summer vacations to reap tax benefits.
- A saying in Jackson goes: Either you own a few homes, or you work a few jobs.
- Brandon's nurse says she has three jobs; Brandon lives in employee housing, a rare luxury.
Land Limits and the Northern South Park Project
Explains why affordable housing is hard to build: 97% of land is public, conservation easements lock up more land, and remaining land faces slow approvals, as seen in the stalled Northern South Park project.
- 97% of the land in Jackson Hole is public and cannot be developed, thanks to the Rockefellers' gift.
- Conservation easements take another 1.5% of land out of development.
- Only less than 1.5% of land remains available for development.
- Northern South Park, proposed in 2020 by Nikki's family, would convert over 200 acres into market-rate and dense affordable housing, the largest housing project in Teton County history.
- Six years into the project, no homes have been built; the affordable housing area is still greenfield.
- Greg Epstein, a former Teton County Commissioner, says the process was slowed again and again.
- Teton County has considered and rejected housing at Northern South Park for 50 years.
- Nikki says 70% of the homes would be deed restricted for the local workforce.
Zoning, Growth Limits and NIMBYism
Examines the zoning and growth-limiting policies behind the housing shortage, including the 1994 comprehensive plan and the NIMBY attitudes of wealthy residents.
- Luther Propst, a Teton County Commissioner, opposes Northern South Park and says the community must limit growth.
- Residents in '90s planning workshops expressed concern about threats to "small town values" and "the loss of scenic beauty and wildlife."
- The 1994 comprehensive plan has shaped housing in the valley ever since, with its first priority being to preserve and protect the area's ecosystem.
- Before 1994, open land in the county was zoned one house per three acres; in 1994 it changed to one house per 35 acres.
- Some NIMBY residents are worth hundreds of millions of dollars.
- Brandon says there is no light at the end of the tunnel in this problem.
Philanthropy and Who Gets Funded
Shows that Jackson Hole has more than 200 nonprofits, but funding is concentrated in a few, with conservation and arts well funded while housing and human services struggle.
- Jackson Hole has over 200 nonprofits serving the community.
- About four nonprofits receive the lion's share of funding.
- Teton Youth and Family Services head Sarah Cavallero says the richest county has 70-some homeless families.
- State funding cuts have made it hard for her organization to close the gap through philanthropy.
- A very generous donor gave around $20 million to lower housing prices in a downtown project.
- Northern South Park would require two nonprofit housing providers to raise between 400 million.
Policy Choices and Local Voices
Concludes that the crisis results from policy choices rather than natural law, with residents calling for more affordable housing funded by the wealthy, and reflecting on the community's transformation.
- The housing situation is described as the result of policy choices about land use, housing supply and who pays.
- Jessica argues that policies support a particular kind of person and that undoing this requires people power.
- Diana wants the rich to fund real affordable housing because they are kicking workers out of Jackson.
- Residents describe the wealthy as protecting the environment as a way to "give back" while flying in on private jets.