Harvest Production Company, specializing in the production of roasted sunflower seeds and other snacks, is successfully developing its export business. The company's products, including pumpkin seeds, watermelon seeds, and nuts, as well as products focused on longevity and conscious consumption, are finding consumers not only in the domestic market of Kazakhstan but also beyond its borders.

Export Potential and First Steps

The company serves approximately 10-15 brands in Kazakhstan and also exports its products to Kyrgyzstan and Russia. Despite small volumes, exports are carried out on a monthly basis. The first export order was a significant event for the company, marking its entry into the international arena. However, as the company's director, Malika, notes, the joy of receiving the order was followed by a period of uncertainty related to the need to process export documentation, certificates, and comply with tax requirements. This process was accompanied by difficulties, even to the point of tears due to the inability to obtain the necessary certificate for export.

Legal Challenges and Market Adaptation

One of the most painful lessons the company learned last year was during an international exhibition in Shanghai, organized with the support of Castrade. The TRX product received positive feedback from Chinese consumers; however, at the end of the exhibition, it turned out that a Chinese company had registered the company's trademark in its own name. This incident was a shock and a disappointment, highlighting the importance of legal protection of intellectual property when entering international markets. The company is currently repackaging its product for the Chinese market, which will be presented under a new name and with a modified packaging design.

Business Structure and Production Capacity

Exports currently account for 25-30% of the company's total turnover. However, a significant increase in the export share is expected in the near future, especially to Russia, with the launch of a new brand. It is projected that exports will become the main source of income, reaching 80-90% of the total turnover.

Harvest Company also acts as an importer, purchasing raw materials for seeds and equipment from China, as well as equipment from Russia.

The company's staff consists of four people, with a significant portion of the work being outsourced. This is due to the fact that production capacities are not utilized on a permanent basis. Current production volumes average 4-5 trucks of finished roasted seeds and one truck of TRX per month. Product margins range from 15 to 30%.

Future Plans and Expansion

The recently signed contract with a Russian distributor opens the company's path to federal networks in Russia, which will require an increase in production capacity. Currently, the company's partner is abroad searching for equipment and raw materials. It is expected that by the end of the year, the company will triple in size: sunflower seed production volumes will reach 10-15 trucks per month, and TRX will reach three trucks per month. The company aims to export not only to CIS countries but also to far abroad.